With founder Guccio Gucci obtaining employment as a porter in the Savoy Hotel in 1897, Gucci and London have a long history together. Inspired by the lively atmosphere of the city, he went back to Florence to establish a travel supplies store, hoping to tell the story of a new way of life via his belongings.
The idea of London as a hub of cultural convergence and its analogies with the House’s ongoing self-discovery remain valid over a century later, with the latter always relying on archival elements to support its narrative inspired by its rich cultural past.
Sabato London and Gucci’s creative director, De Sarno, have a shared past thesparkshop.in:product/baby-girl-long-sleeve-thermal-jumpsuit. “We are aware that selecting London for the Cruise show was the right decision. I owe this city a great deal since it has accepted and heard me.” Tate Modern is a location where fashion, design, and art all come together with a shared history and attitude. “The aim of exploring a creative direction is to reshape the building by entering an existing space and seeing it through your eyes, room by room,” De Sarno stated in a statement.
Similarly, Gucci’s founder drew inspiration from his experiences there. The House is coming back because people want to experience its unique spirit, its creative energy that can combine opposites, make them talk, and find ways to live together. We’re here today to honor that spirit. With its expansive Turbine Hall, which greets and unites everyone, and its Tanks, which serve as thought generators, thesparkshop.in:product/baby-girl-long-sleeve-thermal-jumpsuit. Tate Modern is the ideal example of a cross-section to depict the spirit of the city.
Even though this was De Sarno’s first Cruise presentation, since joining the Florentine design business eight months ago, he has presented three collections. Many had hoped that this event would realize his vision for the legendary Maison. With Kering experiencing revenue problems across the board in 2024—not just with its flagship brand—the group’s portfolio saw declining share prices, sales declines, and a difficult first quarter. Is there a designer who can solve every problem? Is it really fair to expect such things of him?
exquisitely tailored attire
To date, De Sarno’s egalitarian touch has produced impeccably elegant clothing and handbags. Granted, they might not have evoked the same feelings in the heart as John Galliano’s couture show thesparkshop.in:product/baby-girl-long-sleeve-thermal-jumpsuit or even shifted the trend like Bottega Veneta’s enormous woven accessories did. But they haven’t offended anyone, for sure.
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Customers are no longer drawn to quirky fashion thesparkshop.in:product/baby-girl-long-sleeve-thermal-jumpsuit or superfluous fluff, as evidenced by the brown suede and leather outerwear seen in the new Gucci Rosso collection. Even the aspirational luxury consumer, who frequently enjoys recognizable clothes and logos, is less likely to follow trends that are driven by hype.
The collection exuded a bohemian vibe in thesparkshop.in:product/baby-girl-long-sleeve-thermal-jumpsuit, featuring spacious denim, large blouses worn with culottes, a chiffon bra worn beneath a cotton top, and fewer micro shorts overall. The way Londoners embrace street style, subcultures, and the blending of high and low fashion was evident in their easygoing and tomboyish looks, accentuated by their tousled long hair.
Presenting Cruise in London was a wise decision for De Sarno, who demonstrated a willingness to try new things and embrace the vibrant city. If only more people would dare to shop at Gucci. This collection may not end up defining the zeitgeist, but it does have things for a broad audience.
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